04 Aug 2015, Posted by bthrasher in branding,design,press,Uncategorized,web design. Tagged beth hall thrasher, jason thrasher, photography, thrasher photo and design, web design
Beth Hall Thrasher of Thrasher Photo and Design launches KAMSouth.com this month: a responsive, mobile-friendly, all-custom WordPress website for Financial Planner Christian Koch and his wealth management firm, KAM South in Atlanta, GA.
The website is built to meet Google’s stringent 2015 mobile-friendly test requirements, and is fully responsive, meaning the site content is fully redesigned and re-styled for each device size (mobile, tablet, laptop and desktop)– take a look at KAMSouth.com on your phone, then on your desktop, tablet or laptop– or simply resize the browser window on your desktop and watch the site resize. Is your site mobile-friendly? Is your site responsive? KAM South is!
The website also features photography on location at Koch’s Atlanta office by Thrasher Photo and Design’s Jason Thrasher.
Over the summer, Beth worked with Koch and Hencar Productions in Atlanta, providing logo graphics and technical interface plus custom Vimeo Page for Hencar’s Expert Tips videos by Christian Koch, also featured on the new site.
Press Release for the Thrasher Photo and Design KAMSouth.com site launch, along with Hencar’s Video Tips production:
FOR IMMEDIATE RELEASE / AUGUST 1, 2015
KAM South is excited to launch its new website, providing vital information for building your wealth, saving for retirement, and strengthening your investment portfolio. KAM South is a Fee-Only® wealth management firm that offers objective and unbiased advice on wealth management and financial planning.
As a thought leader in the investment management business and financial expert, KAM South CEO Christian Koch places top priority on serving his clients as a steward of their assets. Christian is a Harvard Business School AMP graduate. He also holds the prestigious Certified Financial Planner, ™ Certified Divorce Financial Analyst, ™ and Certified Private Wealth Advisor® certifications, placing him in a select group of financial professionals.
Like other savvy business leaders, Christian knows that the Internet is a powerful tool for connecting with people on the go who don’t always have time to sit at their desks doing research, but frequently use mobile devices to get the information they need. To be relevant and useful, websites must be optimized to appear correctly on a number of different devices so that the user experience is productive.
Christian chose Thrasher Photo and Design to create his exciting new website. Co-owner Beth Hall Thrasher is an Emmy-award winning designer who has worked for CBS in San Francisco, CNN Headline News, and NHK-Tokyo. Her expertise brings the interactive KAM South experience to a new level. The new responsive, mobile-friendly site includes an extensive explanation of KAM South’s story and it’s proven investment strategies. The website also features professional photography throughout by Thrasher Photo and Design’s Jason Thrasher.
Christian knows that it’s no longer enough to just have a website. He has a solid reputation for staying ahead of the curve and understands the need for finding new ways to reach out and engage potential clients. He trusted Atlanta-based Hencar to produce a series of video tips for the KAM South website.
Hencar CEO Joe Carter’s background with major networks including CBS, NBC and CNN, plus his passion for telling great stories and creating compelling videos, made him a perfect choice to highlight Christian’s expertise. Hencar offers a wide range of services that go far beyond simply shooting and editing videos. Joe and Christian worked together extensively before and during the shoot to hone the video scripting and delivery, ensuring each video remained succinct and on point.
Videos like these are powerful marketing tools that help a website rise higher in search engine rankings. Nearly 60 percent of the CEOs questioned in a Forbes survey say they prefer watching video to reading text when doing business research. Those same trends are mirrored among the public at large. By having his videos embedded in his website as well as having a Vimeo Pro channel, KAM South is getting far more exposure and rising in relevance on search engines far more quickly than it could just by having a stand-alone website.
Christian’s understanding of these important marketing factors underscores his commitment to keeping KAM South on the cutting edge. That includes staying on top of the latest financial market trends and investment strategies to help KAM South’s clients build their wealth and implement a customized, optimal retirement plan.
Let us know how we bring your site up to the latest web standards! Call Beth today at: 706.372.2655