Branding and Marketing for Animal Wellness Center of Athens

21 Jan 2016, Posted by bthrasher in athens,branding,press,Uncategorized,web design. Tagged , , , , , , , ,

Branding and Marketing for Animal Wellness Center of Athens

The founders of AWC Athens / Animal Wellness Center of Athens, Dr. Angela Dodd and Dr. Lisa Stacy, needed to quickly launch their business, and Thrasher Photo and Design was tasked with creating the brand, mobile-friendly website, signage, and marketing. Beth Hall Thrasher and Jason Thrasher worked closely with the doctors to turn their ideas into a full-fledged storefront both online and at 112 Athens West Parkway in Athens, GA. We really enjoyed working with the doctors, and can say from firsthand experience that they are the friendliest, most hands-on veterinarians in town.

AWC Athens Brand Logo

Thrasher Photo and Design created an all-custom, mobile-friendly, responsive website, custom Facebook page and Google Plus page, plus the AWC Google AdWords account; all owner and on-site photography;  complete signage designs, inside and outside- to property management specs; business card and appointment card designs; website copywriting, press release for e-blast and follow-ups with the media, as well as WUGA underwriting/sponsorship ad copy assistance, with pricing and recommendations for local advertising outlets. This week, we’ll be teaching AWC staff how to blog with their new client-friendly website! Thrasher Photo and Design also created the text-only brand, logotype and tagline design, plus the illustrated logo working with our fabulous artist, Lauren Geitner, on the dog, cat and tree illustrations to complement our logotype designs, in the business’ colors.

Branding and marketing is what Thrasher Photo and Design does best! We love meeting with a client before they start a business, determining the best plan for a cohesive business message, and showing their specific market exactly what the business can do.

Within weeks of launching the website and opening the doors to the Animal Wellness Center of Athens, first-time customers were already finding AWC Athens online through Google searches and on Facebook, via the radio and newspaper ads, and by the clear signage designs at the Galaxy Shopping Center. When we visited last week, AWC was busy with cuddly critters of all sizes and types!

Here are just a few examples of the work Thrasher Photo and Design created for AWC Athens:

Custom Mobile-Friendly Responsive Website

Mobile Friendly Website AWC Athens GA by Thrasher Photo and Design

Visit the AWC Athens Website


Appointment Cards and Business Cards

AWC Athens Appointment Cards by Thrasher Photo and Design


AWC Athens Business Cards

Interior and Exterior Signage Designs

AWC Signs by Thrasher Photo and Design

AWC Signs Designed by Thrasher Photo and Design


AWC Signs Designed by Thrasher Photo and Design

AJ of Apex Sign and Design created and installed our designed signs.

AWC Owner Photography by Jason Thrasher
Jason photographed the owners, Dr. Lisa Stacy and Dr. Angela Dodd, for their website as well as the press release e-blast created by Thrasher Photo and Design, and for future use in advertising.
Here are just a couple of the shots:

Dr. Angela Dodd and Dr. Lisa Stacy

Dr. Angela Dodd and Dr. Lisa Stacy

Social Media

Visit the AWC Google Plus Page

Visit the AWC Facebook Page


Media Coverage
Stay tuned for upcoming features in the UGA Alumni Magazine, the Aesculpian Magazine, and more…

UGA Alumni Association Twitter Page:

UGA Alumni Association Twitter AWC Athens

Athens Banner Herald / Online Athens : Two UGA Grads Open Veterinary Practice



To learn more about how Beth and Jason Thrasher can help visually launch your ideas into a business, or re-brand an existing business:
Call Thrasher Photo and Design today:   706-372-2655