Thrasher Photo & Design’s ERC Site Launches!

22 Apr 2011, Posted by bthrasher in athens,branding,design,photo. Tagged , , , ,

Thrasher Photo & Design’s ERC Site Launches!

Our new Espresso Royal Café website officially launched today! Beth Thrasher designed the custom WordPress website which features Jason’s beautiful photography of the café and staff. Check out the daily specials, visit the online store for coffee, art and music ideas, and check out the calendar for upcoming art shows to be featured at ERC!

We met the new ERC owner, Ryan Madden, through our designer and video editor Eddie whose artwork was on view at the ERC gallery last year.

We knew we wanted to do something totally different for this project. We wanted the home page to pull from the specials, blog and artist pages to keep the content fresh and ever-changing and we wanted the photos to really stand out throughout the site. While Beth wanted the overall site look to be crisp and clean, we also wanted something on the whimsical side– thus the pink (it’s the new black!) heart and the sketch of Athens. Eddie Whelan conceived the fun “ERC loves you” logo for us after owner Ryan Madden– who moved here from Santa Barbara– said he wanted something “totally new.” And Beth made the sketch of the Athens skyline on a whim. Then we worked closely with our php programmer Darilee Nelson who took the unique look and the team’s specific functionality desires and made it all work together as an all-custom WordPress site.

You won’t see a WordPress theme out there that looks or functions like this site… because we made the backend from scratch (again HUGE big YAY to Darilee!)

We are pretty darn proud of this project. Be sure to go visit ERC! My favorite is the iced latte (perfectly strong and creamy) OR the yerba mate latte with vanilla and honey. The sandwiches are amazingly tasty too!

Stay tuned as we add lots more coffee, art and music to the online store (many of the ERC staff are in bands such as Ruby Kendrick whose new CD is available in the e-commerce part of the store now) and there’s a new artist featured every month in the café. We’ll also be adding lots more great photos Jason has shot since we first started working with Ryan over the holidays.

Want a custom WordPress site with e-commerce? Give us a call at 706-546-1478!