CATTLE DOG FORGE
Boutique e-commerce website & national marketing plan
Bladesmith Daniel Moye of Cattle Dog Forge started making hand-forged knives after a catastrophic accident prevented him from continuing his career as a respected orthopedic surgeon. For several years, he’d been using a blog and logo created on the fly when mutual friend Tami Ramsay of Cloth & Kind introduced him to Thrasher Photo + Design.
What followed was an amazing relationship. After we learned everything there is to know about knife making, we spruced up his logo, honoring the cattle dog of his original brand. Then Jason photographed Dan in his workshop— and in our portrait studio— and made beauty shots of the knives and spreaders. Beth built the online store and promoted Dan and his knives to local and national media.
Today, Dan sells his one-of-a-kind knives as soon as can post them to his site. He’s also asked to do lots of custom knife design, and he’s been featured in national magazines and gift guides. We personally own several of Dan’s knives, and use them daily. Beth calls her Cattle Dog Forge knives “jewelry for the kitchen.”
SCOPE OF WORK:
Branding Refresh • Portraiture and Product Beauty Shots • Responsive E-Commerce Website Design • Blog and Social Media Integration • Import of Complex Archive • National Media Release & Electronic Press Kit • Print Design for Apparel, Cards and Accessories
Beautiful photographs
make for a great story.
Our photography and websites get clients noticed. Our marketing campaigns get you published.
“These are great people for one stop shopping for a website, photography, branding and marketing. I am so pleased with the work of Thrasher Photo + Design, and I now consider them good friends. Do yourself a favor and contact them, you will not regret it!”
— Daniel Moye, Cattle Dog Forge
Visit the Cattle Dog Forge store and see for yourself.
WARNING: You will want to buy a knife!
Your products are works of art.
Your photography should be held to the same standard.
See more photography at Jason Thrasher’s online portfolio:
QUICK FACTS
Post-Launch Sales Increase
• More knives sold in first 3 months than previous 3 years, combined
• 10X increase in Custom Orders
• Successful introduction of new products: Spreaders, T-shirts, Knife Cases
Pre-Holiday Media Release Results
• 3 National Holiday Gift Guides
• 8 Pictorial Print Features
• 5 Online Features
• Finalist in Garden & Gun’s prestigious Made in the South Awards
“Pleasant, courteous and professional. Always there to help. I love my new website by Beth Thrasher (as do my customers!) and Jason Thrasher somehow made a great photo of me (go figure!), so he must be good. All of his photos are excellent and really bring out the feel I wanted on my website.”
— Daniel Moye, Cattle Dog Forge
Dreaming of selling online?
Want national attention for your products?
Call Thrasher Photo + Design