W&A ENGINEERING
Rebrand an existing company to reflect growth and change
John Williams got his start in the land planning business— his company Williams & Associates was founded in 1999.
Seventeen years later, as Williams planned to expand into other markets, move his Athens HQ and rename his business, he enlisted Thrasher Photo + Design with the challenge of rebranding the business, and renaming it online, to reflect corporate growth and a desire to honor each department within the company’s brand.
Thanks to Thrasher Photo + Design, this nearly twenty-year-old business is now widely known throughout the southeast by its new name, W&A Engineering.
SCOPE OF WORK:
Corporate Rebrand & Messaging • Logo Design • Print Collateral • Video Production • Photography • Signage • Truck Fleet & Apparel Branding • Trade Show Booth Design • SEO for New Domain Name • New Hire Recruiting Materials • Digital Marketing • Social Media Strategy
“The changeover from our corporate brand, Williams & Associates, to W&A Engineering has been seamless. The branding, the printed materials, the photos and videos, everything looks fantastic! You have done such great work for us, Beth and Jason. We now have a clear mission and vision, and a fantastic team of employees to implement it. Thank you for all of your hard work and belief in what we are trying to accomplish- which is to be the premier engineering firm in the southeast and to improve the communities where we do our work.”
— Jon Williams, President/CEO
W&A Engineering